Agents that have had the privilege of listing – and selling – a seven-figure home have likely felt a rush of different emotions: Excitement. Fear. Frustration. And relief.
In short, all the same feelings that come with any transaction, though the stakes and rewards are that much greater. Doing this once is great, but as fellow KW Luxury agent DJ Ten Hoeve explains, it takes a lot to continue to excel in the luxury real estate market…and not every listing will turn into a gold mine.
Home prices continue to climb throughout our region. In fact, in the heart of some of the metropolitan areas we serve, the $1 million price point might even be considered entry-level. With that kind of money on the line, emotions can run high and complications can quickly build. DJ points out that branding is essential here, and treating clients perusing $500,000 homes like those who are buying $5,000,000 homes the same can help you break through into the luxury market.
Click the image below to watch and learn more from DJ:
