Happy Tuesday Everyone,
Outreach and communication!
You have many modes with which to deliver communication. If you have been in business for any length of time, you’ve seen seen the evolution flow from phone books, to print media, newsletters, post cards, radio, tv, email, blogs, pay-per-click(ppc), social media channels, target marketing, video, VLOGging, and podcasts. And, I know, I didn’t even list everything! Chances are you get the point, though. As technology changes, marketing changes, and we must change with it in terms of how we communicate, as well as increasing the number of distribution channels we do it on.
“Whether you’re an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people…That’s a constant. What’s always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.”
-Gary Vaynerchuk
In the book Launch by author Michael Stelzner he shares “The Elevation Principle”
Great content + other people – marketing messages = GROWTH
Get clear on your messages and focused on your messaging platform—it’s not one size fits all when it comes to communication. Success Stories and How-To articles are examples of good content, which invoke specialists into the message to make them relevant and verified content. Follow those you learn from and quote them, share their content, share your reference material, your use, and tag them get them to share in return, or leave reviews or refer business. Write up reviews and info on other business you patronize and share those positive experiences.
Think outside the box and talk to other business owners your consumers can learn from—they don’t have to be real estate specific! Show your audience how well rounded you are and invest in their overall knowledge more then just selling to them. Be thankful and genuine; live that way, always, and never look for anything in return.
“You are 100% responsible for the impression people have of you”
-Jill Rowly
KW COMMAND TOOLS:
Command Campaigns: https://answers.kw.com/hc/en-us/articles/360017880174-Create-and-Schedule-an-Email-Campaign
FB/Instagram: https://answers.kw.com/hc/en-us/articles/360016377474-Configure-Your-Facebook-Ad-Campaign
Target Audience: https://answers.kw.com/hc/en-us/articles/360026684773-Target-Your-Database-with-a-Facebook-or-Instagram-Social-Ad
Newsletters: https://answers.kw.com/hc/en-us/articles/360042220094-Create-and-Schedule-a-Newsletter-Email-Campaign
DirectMail: https://answers.kw.com/hc/en-us/articles/360016443274-Create-a-Direct-Mail-Campaign-with-Pre-made-Templates