Leverage is a concept all of our KW The Virginias agents should be deeply familiar with. After all, many of our clients are utilizing leverage in the form of mortgage loans to purchase their dream homes. Others are taking advantage of leverage in ways that don’t involve capital.
However, when it comes to your professional career, leverage can mean something different; and its application is unique. In this case, leverage refers to time—specifically, gaining more of it back. Once you begin to add leverage to your business, you can better protect your life worth living and give better customer service too.
Of course, in order to reach to a destination you must first establish one. Your goals, priorities, and strategies (GPS) will lead the way. With those established, here are some ways you can obtain more personal leverage:
1. Create 4-1-1s
4-1-1s reflect your top priorities. They help you see how you spend your time by breaking down the components of your business. You’ll want to create separate 4-1-1-s for each, like lead generation and marketing. Learn more about this concept here.
2. Designate An Accountability Partner
You need someone to speak with about your goals and challenges who will provide objective accountability. This should be someone who will help you think and grow bigger. It may be a colleague, team leader, or operating partner—as long as they have your best interests at heart and understand where you/re trying to go, you can’t go wrong with choosing an accountability partner!
3. Understand The Economic Model
There’s a relatively simple formula that is available to all KW agents: the MREA model. This is the first step to building a career in real estate, and will allow you to work backwards so you know exactly how many appointments you need in order to reach your goal.
4. Understand the Organizational Model
The Organizational Model makes leverage legible, and serves as a road map to grow your business. The idea is to start taking more off your plate as your grow, thus providing more leverage in the form of buying back time.
Be purposeful with your work time, saving it for high-level tasks. Leave the rest to the team you’ll be establishing—after all, no one succeeds alone. Put the right systems in place, run your business LIKE a business, and take back that precious leverage.