Social networking is a necessity if you want to stand out in the real estate sector. How an agent controls their social content, from eye-catching listings to personality-filled anecdotes, is as important to their business as their closing procedure. The issue is that some agents don’t even know where to begin because there are so many social channels to manage and so much garbage to sort through. These helpful hints on what to share, when to share it, and how to say it are provided below.
Hyperlocal Information
Clients adore local knowledge. Agents can portray themselves as industry experts and give their audience useful information by keeping current and new clients informed of the most recent market developments in their region. For agents with a Command account, the hard part (finding the stats and insights) is already done for them!
What to share:
- Stats that change on a regular basis (i.e. number of houses for sale, average home price, average days on market)
- Local lifestyle insights (hobbies, interests, popular dining and shopping establishments)
When to share it:
- Whenever something in the neighborhood changes
How to share it:
- Create a weekly, monthly, or seasonal roundup to keep your followers informed of the latest changes
- “Things are heating up this spring, including [insert neighborhood or ZIP code] real estate! Take a look at the latest market stats.”
- Highlight a popular activity in a specific area
- “It doesn’t get much better than the coffee scene in [insert neighborhood or ZIP code]. Browse the fresh-brewed listings in the area!”
- If you have a Command login, make a Neighborhood SmartVideo
- “[Insert neighborhood] has never looked lovelier! Watch my video for all of the latest market stats and local insights.”
Tech Innovations
For Keller Williams agents, this one is obvious. With an arsenal of customizable templates in Designs within the all-new KW App, it’s easy to build the same kind of anticipation and excitement that’s usually reserved for a new tech product release.
What to share:
- Client-facing technology (apps, websites, email series, etc.)
- New features of which clients should be aware
When to share it:
- Constantly
How to share it:
- Introduce the world to your new KW App
- “Smarter searches. Better collaboration. Dreamier houses. You’ll find it all in my new KW App ! Download it today!”
- Generate buzz about Collections
- “Tired of playing hide-and-seek with For-Sale signs? Download my new app and use Collections to save and share the houses you!”
- Solicit Feedback
- “Have you taken my new KW App for a spin? On a scale of ‘I like it’ to ‘I can’t live without it,’ tell me what you think!”
Client Testimonials
Word-of-mouth recommendations in real estate carry as much or more weight than they do in any other industry. Highlighting a quote from an overjoyed client is a great way to establish credibility and highlight their own brand.
What to share:
- Quotes and images from happy clients
- Stats about how many people you’ve helped buy or sell a home
When to share it:
- Interspersed between listings and other lead-generating announcements
How to share it:
- When a customer thanks you for going above and beyond for them.
- “From answering 3 AM phone calls to knocking on doors , there’s nothing I won’t do to make sure my clients are happy.”
- When a client has a positive and unique memory about working with you
- “Working with people like [insert client] is why I love real estate. Shoot me a message if you’re looking for an agent and a friend.”
- When you help a significant number of people find the home of their dreams
- “I’m humbled to have earned the trust of [insert number] customers, and if you’re looking to buy or sell a home, I always have room for one more.”
Ready to show off your hyperlocal expertise? Create your own engaging video using dynamic information about your neighborhood. Log into the Campaigns applet in Command, then follow these instructions.